The City of Hamilton, Ontario, can't afford to site a new landfill for solid waste. To encourage waste diversion they came up with a Purple Cow (something that stands out in a crowd). To reward and recognize those residents that are successfully participating in recycling and waste diversion, gold boxes were issued that signified to all that they were making an important contribution to the community. 

Learning Objectives:

  1. Find a "purple cow" that will encourage increased waste diversion rates in your community and extend the life of your existing landfill.
  2. Engage community members into championing your recycling initiative.
  3. Educate residents about public works services by using an incentive.

SPEAKERS:

Angela L. Storey
Manager, Business Programs,  City of Hamilton Public Works Department,  Hamilton,  ON

Contributor/Source

Angela L. Storey

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