In Tuesday morning's General Session, Bob Allen Founder and Chief Storytelling Officer, IDEAS; former Disney Imagineer, explained the components of a powerful story and the mechanisms of good storytelling. Public works needs to know how to better tell its story – whether it is to gain community support for capital improvement projects, communicate with residents during times of emergency, report on successes and future needs to the city council, or advocate for increased investment in infrastructure and public works services. People respond to good storytelling. This workshop is your opportunity to practice creating the kind of story that you want to be told about public works.

Contributor/Source

Bob Allen

Claim CEUs

Lorem ipsum dolor sit amet consectetur adipiscing elit, mattis condimentum justo velit convallis taciti faucibus, egestas elementum vitae vestibulum cum fames

Related Resources