The starting point for this conversation was the concept of "Zero Waste" or "Zero Landfill Waste" which has gained significant popularity among elected and environmental officials in the last decade. Solid waste managers and even some customers question the usefulness of setting "zero" as a goal – with the most popular comeback being "what about disposable diapers and pet waste?" Beyond goal setting is the question of measurement. More than a simple math exercise: calculating recycling, diversion and waste reduction progress is fraught with social, political and technical challenges and is seen to vary among jurisdictions.

Learning Objectives:
Evaluate waste reduction measurement systems.
Get better recycling and diversion results.
Navigate the political and social challenges for ""zero waste.

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