The City of London uses social media to share information about winter maintenance service levels, per-snow fall, while snowing and post snowfall. Twitter, facebook, selfie videos and a webpage will help residents understand your winter maintenance plan and what to expect. Leverage local media – invite them to your works yard for Q & A and show off equipment while explaining what to expect. Snow Removal Updates on Twitter alone resulted in 275,084 impressions. Corporate Communications has reported a noticeable improvement in tone and complimentary visitor replies / comments on winter maintenance-related content

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