The truth about communication is, it’s hard! However, with time, attention, and strategy, your public works department can excel in this area. Chattanooga Public Works will share their communication strategies both internal and external. Social media plays a big role. For example, their Facebook page has 3200 followers. If just 5 followers each share a single post, think about how quickly and exponentially that message is shared. Chattanooga also has an extensive media communications strategy that could serve as an example for how your agency handles media notices and inquiries. If your agency would like to improve its communications, this session is for you.

Learning Objectives:

1. Evaluate your current communication plan’s components and decide what’s missing and/or not working.

2. Identify the key components of internal, external and media communication plan.

3. Guide your team towards creating an internal and external communication and media strategy.

Contributor/Source

Colline Miller

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