Discover the ins and outs of the City of London, Ontario’s Winter Operations Plan in this comprehensive education session. The city’s Division Manager of Roads Operations will be on hand to discuss all things equipment, resource, budget and service level-related. Find out how they have managed the expectations of staff and contracted resources while implementing a customer service call tracking system. Attendees will also get a glimpse into how London leverages local media using innovative approaches like inviting local media to their operations yard for Q&A and harnessing the power of social media to provide members of their community with live updates on Twitter, Instagram, and Facebook (snow removal updates on their Twitter feed alone resulted in 275,084 impressions!).

Proficiency Level

Applied

Learning Objectives
  1. Communicate their winter maintenance plan
  2. Promote their service levels and expectations to the road, sidewalk and cycling community
  3. Develop a communications plan using social media to inspire feedback that can be used to enhance the user experience

Contributor/Source

John Parsons

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