Whether proposing infrastructure project budgets, relaying critical construction information to stakeholders, or sharing emergency updates to residents, gaining community support and communicating to that community is a key component of a successful public works department. In this session, our presenters will discuss how thought-out and innovative communication plans are vital to the perception of public works departments and community support. Reviewing two case studies, the speakers will discuss outreach and branding strategies used for the City of Gloucester’s Department of Public Works and the Town of Lexington’s Downtown Revitalization Project, sharing how consistent branding and messaging has not only streamlined communication to the public but how these efforts have positively impacted the perception of public works professionals and the imperative work they do.

Contributor/Source

Conrad Leger;Mike Halle;John Livsey;Tricia Malatesta

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