The City of Pickerington, Ohio, used a multi-faceted approach for public outreach for its $8 million upgrade to the State Route 6 project. This roadway carries well over 50,000 vehicles per day and serves as the primary freeway access for the majority of the city's 45,000 residents. Regular lane closures, new medians, drainage improvements and roadway surfacing were all expected to cause major headaches for motorists and businesses. Learn how the City was able to develop supporters for the project within the community who, in turn, used social media to share the information the City was providing and expressed excitement for the coming changes. The City was able to maintain continued public support for the duration of the project despite several major unforeseen challenges. Learning Objectives: Plan a multi-faceted public relations program for public works projects. Achieve public buy-in and support for a project before it even begins. Maintain public buy-in and support for a project during chaotic construction activities.

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Scott Tourville

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