Many business owners started their businesses because they love engineering, architecture, or construction. Technical staff juggle proposal writing with billable work, and marketers spin plates keeping multiple deadliness on track. Everyone tends to hit the panic button when a Solicitation or Request for Proposal lands in their inbox. Some principals and technical staff have never liked writing, and a proposal is complicated. Marketers just want great content before the last minute. There’s a lot at stake to develop a winning proposal. The deadline is fast approaching, and what are you supposed to explain in the Understanding and Approach? Proposal writing makes business owners and staff feel overwhelmed and the task seems unbelievably daunting. Yet, all agree that winning work and working with agency and department clients is a dream come true. Barbara Shuck gets it, having spent a career developing proposals that stand out from the competition. Imagine submitting a proposal with a clear client-focused story about how your firm is the right fit for a project. Think about the ideal resume paragraph that goes beyond “has 25 years of experience in multiple project types.” And dream of an Approach that shows off “why us” and “why not them” with powerful “so what?” content and images. Effective proposals are easy to read, well-organized, and more than anything, very persuasive. In this program, attendees can gain practical and relevant skills needed to produce strong content that is well-written and stands out from the crowd. Presenters will evaluate six persuasive writing strategies that will undoubtedly help small business marketing and technical professionals. They will inspect examples, uncover writing formulas, and see how a one-liner statement captures the reader’s attention and sparks memorability. With new-found insights, your next proposal is bound to bring home the bacon.

Contributor/Source

Barbara Shuck, FSMPS, CPSM

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