When you’re responding to a storm and helping people get back on the road in the winter, what does the public care about how you get your job done? As anyone with a social media account kws, they care a whole lot! Come to this session to hear why your story matters and how a public outreach strategy can pay dividends for your agency’s credibility. Learn specific strategies through a case study that ties together communications, planning, winter maintenance, and capital projects.

At the conclusion of this session, participants will be better able to:
• Apply professional communication principles in winter maintenance planning and operations.
• Recognize and leverage the best ways to reach an audience for a given message.
• Develop strategies to explain complex issues to the general public.

Contributor/Source

Sarah Schacher

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