When snowflakes fly residents get worried. “Can I make it home?” “Where are the plows?” “When are they going to plow my street?” Clear and effective communication keeps residents informed and eases the anxiety that winter storms bring. In this session the speaker will demonstrate the importance of effective policy and procedure, and how that helps manage information. Using his own experience, the speaker will make the session practical by focusing on road condition information during a winter storm. He will lead a discussion regarding effective channels for distributing information to the public; show how his county uses SharePoint to maintain updated road condition information, and describe how using low-cost software can empower staff and others to collect road information.

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