From the seasoned journalist to the everyday citizen with an iPhone, in today’s techlogy-driven world, everyone could be considered “the media.” While this might sound daunting, this new world presents a myriad of opportunities for public information professionals to effectively increase the reach of their messages for their agencies and organizations—*if* media engagement is conducted strategically. This session is presented by Gabriela Dow, a communications specialist with more than 30 years of experience and thoughtful sessions in thought leadership, media relations, public outreach, and public affairs. Sharing personal stories and lessons learned from the past three decades as a former reporter turned tech startup investor and communications pro, Gabriela will set the new reality for communicating about public works in a camera-ready, Twitter-focused world with ever-shrinking attention spans and ever-increasing risk. After this session, participants will be able to:
• Effectively tell their organization’s story to the press.
• Identify ways to be prepared as public works agency and program spokespeople to shine and keep their cool.
• Develop a protocol for interacting with the media, which helps to enhance the credibility and reputation of their agency.

Contributor/Source

Gabriela Dow

Claim CEUs

Lorem ipsum dolor sit amet consectetur adipiscing elit, mattis condimentum justo velit convallis taciti faucibus, egestas elementum vitae vestibulum cum fames