As public works professionals, we are confident in our ability to do everything from repairing potholes to responding to emergency situations. But one thing that we are not necessarily good at is advocating for our profession and our public works departments. Learn about Charlotte County, Florida's successful outreach program, which includes "touch a truck" sessions at community events and elementary schools, job fairs at high schools and community colleges, and a strong social media presence. They have not only increased visibility within the community but also improved employee morale. Learning Objectives: Implement a department-wide rebranding project. Communicate communication with the public using social media. Educate the next generation about the importance of public works to the economic progress and quality of life of the community.

Contributor/Source

Christopher Andersch

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