7 Steps to Communicate Clearly

People love clarity. If you confuse, you lose. It’s all about surviving and thriving… and conserving calories. If you’re like most agencies and firms, you’re fed up with spending time and money on communications that don’t work. If you knew what to do differently, you would—but you don’t, and so you feel stuck. Meanwhile, your sales are lagging. Colleagues are confused. Your bottom line isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this talk, Everest Marketing Services President, Barbara Shuck—a StoryBrand Certified Guide—will share seven simple marketing principles proven to engage clients and prospects. Participants will walk away knowing how to capture their audience’s attention and compel them to respond. The presenter has spent her career developing communications that help clients stand out. Imagine submitting a proposal with a clear client-focused story about how your firm is the right fit for a project. Imagine a conversation where the other person leans into what you’re saying. Imagine a presentation that reflects your professionalism and expertise, where the audience or decision-makers are intrigued by your story… and your evaluation score reflects their interest! Imagine having something clever to say when someone asks you about your agency or business. With 25+ years working for design and construction firms, the presenter understands the frustration of not clearly communicating your differentiators and creating “why us” and “why not them” themes from the consultant’s side of the table. She regularly speaks with clients and understands how they, too, struggle with memos and meetings. And, because of almost four decades of experience in business, you can count on her to help you communicate clearly, both in writing and verbally. Attend this must-see session so you can learn 7 Steps to Communicate Clearly. Stop worrying about your communications, and get back to winning when you communicate.